“Don’t Hug Me I’m Scared” is About Brainwashing by Mass Media and … MKULTRA
By: Vigilant Citizen
“Don’t Hug Me I’m Scared” is a web series of six enigmatic videos that has grown into a “cult phenomenon”. Behind the weirdness, however, is a deeper message: It is about mass media brainwashing and MKULTRA.
Over the last few years, I’ve received quite a few e-mails regarding Don’t Hug Me I’m Scared, a web series involving puppets and a whole lot of creepiness. VC readers astutely identified symbols and messages in the videos that pointed towards a deeper and more disturbing meaning. Now that the final video has been published and the story is complete, I can wholeheartedly agree with these readers: Don’t Hug Me I’m Scared is not merely about random creepiness. It conceals a message about the effects of mass media on the world, how it shapes and molds people’s opinions, and how it preys deliberately on young, impressionable minds. Even more disturbing, it also depicts the manipulation of agents working in the media using actual MKULTRA brainwashing techniques until they are completely broken down. Pretty heavy stuff for a show about puppets.
The videos were created by British artists Becky Sloan and Joseph Pelling in 2011. Each episode is made to appear like a typical children’s television program, consisting of singing and talking puppets similar to those of Sesame Street, but eventually the story takes a dark turn, usually involving gore. The first episode was reportedly created with little to no budget. After the video gained popularity, a second video was commissioned by Channel 4, a British television station (note that this station also sponsored Viktoria Modesta’s “Prototype”, a music video that is full of MK symbolism – read my article about it here). The series then took off, with each episode going deeper into the depths of Monarch Programming (if you don’t know what that is, please read this article first). More than simply satirizing children’s shows, Don’t Hug Me I’m Scared paints a bleak picture of mass media and society as a whole. Let’s look at the episodes.